And we're back! SMA completed a very successful Corporate Tour to NYC and New Jersey running Monday - Wednesday December 13-15. The trip was open to the full campus body and included members of SMA and our co-sponsor hasMBA for a total of 25 students in the MBA, MS, and part-time MBA programs. We visited two large CPG companies in New Jersey and spent a full day in NYC at agencies and other marketing firms. Our schedule included: Unilever, DraftFCB, Undertone Networks, Getty Images and Bayer Consumer Care. We were able to hear about the daily projects of marketers in a variety of functions and industries, ask questions about our presenters company, job, and career paths, and even participate in our own brainstorming session (called a Rumble) at DraftFCB. Thanks to all of these great companies for hosting us!
In addition, we capped off our day in NYC with a happy hour in Manhattan, where students from FMA and SMA networked with alumni an professionals from the area. Thanks to all who attended!
The trip was planned and executed flawlessly by first year representatives Pablo de Rosas and Erica Messina - Thanks so much for your hard work! Thanks also to Mary Terwilliger, Director of Corporate Relations for the Career Management Center, who attended the tour with us, and to our co-sponsoring club hasMBA and happy hour co-hosts FMA.
Happy Holidays and see you all in January!
Wednesday, December 29, 2010
Monday, December 6, 2010
SMA and FMA Look Forward to Corporate Tours
It's official! With finals wrapping up this week, Simon students from SMA and FMA are finalizing plans for their corporate tours next week, Monday, December 13-15. Each club will bring a group of about 20 students who will descend upon the greater New York City and New Jersey area as part of their annual corporate tours. The tours include company tours, professional panels and presentations, and networking receptions and happy hours. The clubs will co-host an Happy Hour in the city on Tuesday, December 14th for alumni and other networking contacts of the clubs. Looking forward to a great trip!
SMA Launches SMAgency!
SMA started a new program this quarter called SMAgency, and the final presentations for the pilot groups are tomorrow!
What's SMAgency you ask?
The purpose of SMAgency is to provide students with short, case-study experiences in which small groups work with clients to execute competitive research, brand positioning, creative development of logos and branded materials, discussions of social media or other marketing services. The quarter-long program mimics a typical agency-client interaction including a client-submitted brief, agency-generated statement of work, and three creative cycles involving meetings with the agency and clients.
This quarter there are two student teams and two on-campus clients: UNcorked and the Coach Program. Interestingly, the two projects are quite different, with UNcorked focusing on brand positioning, and the Coach Program looking for a refreshed logo and creative materials. The program also included a creative training session where a professional trained SMAgency participants how to use three different creative software programs. In addition, SMA also offered an All-Agency day in the form of a corporate tour that visited three local agencies in Rochester.
What's SMAgency you ask?
The purpose of SMAgency is to provide students with short, case-study experiences in which small groups work with clients to execute competitive research, brand positioning, creative development of logos and branded materials, discussions of social media or other marketing services. The quarter-long program mimics a typical agency-client interaction including a client-submitted brief, agency-generated statement of work, and three creative cycles involving meetings with the agency and clients.
This quarter there are two student teams and two on-campus clients: UNcorked and the Coach Program. Interestingly, the two projects are quite different, with UNcorked focusing on brand positioning, and the Coach Program looking for a refreshed logo and creative materials. The program also included a creative training session where a professional trained SMAgency participants how to use three different creative software programs. In addition, SMA also offered an All-Agency day in the form of a corporate tour that visited three local agencies in Rochester.
Subscribe to:
Posts (Atom)